This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from bluelobstr.com.
⸻
Personal Information We Collect
When you visit our website, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. In addition, as you browse the website, we collect information about the individual web pages or products you view, the websites or search terms that referred you to our website, and how you interact with the site. We refer to this automatically collected information as Device Information.
How do we collect Device Information?
We collect Device Information using the following technologies:
• Cookies: small data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit: http://www.allaboutcookies.org
• Log files: track actions occurring on the website and collect data such as your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: electronic files used to record information about how you browse the website.
⸻
Order Information
When you make or attempt to make a purchase through the website, we collect certain information from you, including:
• Name
• Billing address
• Shipping address
• Payment information (such as credit card details)
• Email address
• Phone number
This information is referred to as Order Information.
When we refer to Personal Information in this Privacy Policy, we mean both Device Information and Order Information.
⸻
How We Use Your Personal Information
We use the Order Information we collect to:
• Process orders placed through the website (including processing payments, arranging shipping, and providing invoices and/or order confirmations);
• Communicate with you;
• Screen orders for potential risk or fraud;
• Provide you, in line with the preferences you have shared with us, with information or advertising relating to our products or services.
We use the Device Information we collect to:
• Help detect potential risk and fraud (in particular through IP addresses);
• Improve and optimize our website, for example by generating analytics about how customers browse and interact with the site and by assessing the success of marketing and advertising campaigns.
⸻
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy
We also use Google Analytics to help us understand how visitors use our website. You can read more about how Google uses Personal Information here:
https://www.google.com/intl/en/policies/privacy/
You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
⸻
Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt out of targeted advertising via:
• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of some of these services through the Digital Advertising Alliance’s opt-out portal:
http://optout.aboutads.info/
⸻
Do Not Track
Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.
⸻
Your Rights
If you are a resident of Europe, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the contact details below.
Additionally, if you are a resident of Europe, we note that we process your information in order to fulfill contracts we might have with you (for example if you place an order through the website), or otherwise to pursue our legitimate business interests. Please note that your information may be transferred outside of Europe, including to Canada and the United States.
⸻
Data Retention
When you place an order through the website, we will maintain your Order Information for our records unless and until you ask us to delete this information.
⸻
Changes
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
⸻
Contact
For more information about our Privacy Policy, if you have questions, or if you would like to make a complaint, please contact us by email at:
info@bluelobstr.com
⸻
BLUE LOBSTR